What is service design?

On April 27, J.Margus Klaar of Brand Manual, will introduce us to what service design is, where it came from and how you, too, have to focus on the improving the customer experience if you want to maintain a competitive advantage.

“In short, the customer experience is not about what you do, but about how you do it. Service design applies design thinking and the rigorous focus on the customer’s / user’s perspective to service development and improvement. In essence, it is about making things work the way people expect them to work, instead of teaching people how to use something.”

This business event is organised in coordination between the Estonian Swedish Chamber of Commerce, the Lithuanian Professionals in Stockholm and the Investment and Development Agency of Latvia.